The basic Jing is a free download that can be used to create images, screenshots and video for your website, blog, direct mail and anything else you plan on putting in front of potential prospects. 2: Screen capture with quick editingĪs you can see, the second option really pops off the screen and also tells the consumer exactly what the next step is - in this case to contact you! Another useful tip would be to include any social media sites so that consumers can connect with you there if they prefer. 2 stand out and thus convert more visitors into contacts. In the example below I show a standard map view of an Internet Data Exchange website and also one where I have used Jing as a way to “speak” with the visitor on my site or blog. Can you see a difference?īoth were taken using Jing, but by leveraging their easy-to-use editing tools I was able to really make option No.

Jing takes it to the next level, without becoming overly complicated: You can easily overlay text boxes and arrows. These calls to action will really spruce up the look and feel of your marketing and can also help to increase your lead conversion. The beauty of Jing is in the simplicity. Once you have downloaded Jing, a small sun icon will appear at the top of your screen. When you hover over the sun, it extends and allows you to then easily crop out the part of the screen you want to focus on. Jing has the ability to capture both simple images as well as video screen capture and has been one of the most well-received tips that I have given out over the last year. The downside of Snagit is that it comes with a bit of a learning curve that most Realtors are not looking to push through.Įnter Jing: Also by Tech Smith, Jing simplifies the art of screen capture/sharing and has really big and easy-to-use buttons, which makes using it daily to help improve your marketing doable for all tech skill levels. Tech Smith is the company that first introduced us to Snagit, which many agents have come to know and love. If you are not currently leveraging a screen-capture tool for your real estate business, you are really missing out. Editor’s note: Guest blogger Chris Smith is the co-founder of the Tech Savvy Agent blog.īelieve it or not, the “Print Screen” button on your keyboard actually used to fire up the printer! With the evolution of technology and cloud computing comes a myriad of useful tools and one that I highly recommend all real estate agents download: Jing.

Jing print screen