In addition to the image and the link, the pin also includes a pin description, limited to 500 characters. One way to think of a pin is like a book cover that is advertising/explaining/teasing the inside of the book – except that in this case, the inside of the book is actually your blog entry, product page, website, etc. (You can also have a pin that doesn’t link anywhere, but we’re going to focus on talking about pins that do have links.) They can be portrait or landscape oriented, though Pinterest currently recommends using dimensions of 600 by 900 pixels (or larger sizes that meet a 2:3 aspect ratio).Įach pin is a link to something else online – a blog entry, a website, a product page, a YouTube video, etc. Pins can also be just a picture with no words, or even words with no picture. Pinterest is a social media platform that works more like a search engine.īasically, it involves “pins” – images that may or may not also include text on it.

And if you’ve already used Pinterest with a personal account, you can skip ahead to how you can make it work for your business. If you’re not familiar with Pinterest, don’t worry – we’ll explain how it works. So let’s take a look at how to use Pinterest for marketing your business. While many entrepreneurs and bloggers are familiar with using social media platforms like Facebook and Twitter to promote their business, Pinterest can sometimes be overlooked.Īnd with 25 million people using Pinterest each month, overlooking Pinterest could mean you’re really missing out!

As a small business owner, you’re constantly looking for the best ways to market your business.

Pinterest for business tips